clock menu more-arrow no yes

Apple's Holiday Product Red Campaign Raises $20 Million for AIDS Research

The company partnered with software developers who sold apps or exclusive items and donated the proceeds to the Global Fund to Fight AIDS.

Apple

Apple raised in excess of $20 million in a holiday campaign for Product Red, which funds an organization dedicated to fighting AIDS in Africa.

The technology giant partnered with software developers who sold apps or exclusive items and donated the proceeds to the Global Fund to Fight AIDS. The company also donated a portion of sales at its retail and online stores during two of the biggest shopping days of the year — Black Friday and Cyber Monday.

Chief Executive Tim Cook provided the results of the Product Red campaign in an email to employees, which was obtained by Re/code.

“I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million,” Cook wrote. “The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support.”

This article originally appeared on Recode.net.