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Once Again, iPhone Owners Outspend Android Users on Black Friday

Apple is counting on its well-heeled demographics to make iOS more appealing to app developers, even as Android continues to gain market share.


With the holiday shopping numbers continuing to filter in, one of the consistent trends is that mobile spending on iPhones continues to outpace that done on Android.

Adobe, for example, found that iOS users drove four times as much mobile sales revenue as did those on Android devices.

It’s not exactly a shocker, but it provides continuing evidence why developers of commerce apps continue to focus on iOS even as Android’s market share climbs.

Apple is counting on this trend, and other favorable demographics in its user base, to help sustain developer attention to its platform even as Android becomes the dominant mobile operating system globally. Worldwide, Android already accounts for four in five smartphone sales and that share is predicted to grow.

Apple has resisted all calls for it to develop mobile products specifically for the low-end market.

“Backstage, we were talking about some of the mistakes Apple made in the ’90s, and some of it was trying to do things like making cheap products that were chasing market share instead of chasing a better experience,” Apple VP Greg Joswiak said at last month’s Code/Mobile conference. “You make that mistake once in your life, you’re not going to make it twice.”

Instead, Apple has continued to keep around several older models to help address some of the prepaid, cost-conscious and emerging market demand. Even there, though, an older new iPhone tends to sell for several hundred dollars without a contract, while Motorola and others offer rather capable smartphones for around $100 unsubsidized.

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