Gates Foundation Solicits Vaccine Program Donations With "Doorbuster" Pitch

With Black Friday in full force, the Bill and Melinda Gates Foundation is using a play on the post-Thanksgiving sales ads to encourage donations to shot@life, a program to vaccinate children.

The ad, which Melinda Gates tweeted out earlier this week, encourages donations for Giving Tuesday — a charitable effort that aims to raise money on the Tuesday after Thanksgiving.

As a “doorbuster,” the Gates Foundation is matching donations two for one from 5 am to 9 am on Tuesday.

“Every disease must go,” the pitch says, adding that hundreds of millions of vaccines have already been “sold.”

Giving Tuesday started in 2012 as a project of the 92nd Street Y along with the United Nations Foundation.

“We have a day for giving thanks,” the effort says on its website. “We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back.”

This article originally appeared on Recode.net.

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