With Black Friday in full force, the Bill and Melinda Gates Foundation is using a play on the post-Thanksgiving sales ads to encourage donations to shot@life, a program to vaccinate children.
The ad, which Melinda Gates tweeted out earlier this week, encourages donations for Giving Tuesday — a charitable effort that aims to raise money on the Tuesday after Thanksgiving.
As a “doorbuster,” the Gates Foundation is matching donations two for one from 5 am to 9 am on Tuesday.
“Every disease must go,” the pitch says, adding that hundreds of millions of vaccines have already been “sold.”
Giving Tuesday started in 2012 as a project of the 92nd Street Y along with the United Nations Foundation.
“We have a day for giving thanks,” the effort says on its website. “We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back.”
This article originally appeared on Recode.net.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple reasons that we can't rely only on ads and subscriptions to keep the lights on.
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. We can’t do that if we have a paywall.
That’s why we also turn to you, our readers, to help us keep Vox free. If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today?
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/63698212/bill-and-melinda-gates-feature.0.1462687133.0.png)
