With the holiday season fast approaching, Amazon is bringing back a special offer for some customers in its Prime membership program: 30-day free trials for Kindle tablets and e-readers.
The offer, which is shown below, appeared on Amazon’s homepage when I visited it this morning. It’s good for the Kindle and Kindle Paperwhite e-readers, as well as two models of Fire tablets. Customers who redeem the offer aren’t charged anything at checkout, but will be automatically charged if they don’t return the device before the 30-day window expires. Delivery and returns are free.
The promotion comes a year after Amazon rolled out a similar offer to Prime members and six months after it did the same for its Fire TV streaming device. Strong sales of these devices this holiday season could help offset Amazon’s disastrous launch of the Fire phone, which led to a $170 million write-off.
An Amazon spokeswoman didn’t immediately respond to questions about the promotion.
This article originally appeared on Recode.net.