To see the most notable thing about the Lumia 535, you have to flip the phone over.
There, in clear black writing, is the word Microsoft. The new Lumia is the first model that won’t bear the Nokia brand name.
The Lumia 535 takes most of its design and feature cues from other products in the line. It has the usual bright hues, along with the five-megapixel front-facing camera of the Lumia 730. And it will only cost 110 Euros (about $137 U.S.) without any sort of contract or subsidy.
But to hit the low price, it doesn’t have a lot of the features found on higher-end models. There’s no NFC chip, no support for wireless charging, nor does it work with LTE networks, meaning its U.S. appeal will be limited. If and when it arrives here, it will likely be with prepaid brands, as the big U.S. carriers typically demand LTE for any models sold for the flagship brand.
Emerging markets are the main target for the 535, with the device expected to go on sale in the coming weeks, first in parts of Asia, Africa and the Middle East. Latin America should see the Lumia 535 starting in January.
This article originally appeared on Recode.net.