Goop, the online lifestyle and e-commerce website founded by Gwyneth Paltrow, has named Lisa Gersh as its new CEO. Gersh was most recently CEO of Martha Stewart Living Omnimedia, before leaving that role in early 2013, and has also held executive roles at NBCUniversal*. She’s replacing former CEO Seb Bishop at Goop, which publishes a weekly lifestyle newsletter as well as online recipes and offers exclusive clothing for sale through an online shop.
* NBCUniversal is a minority investor in Revere Digital, Recode’s parent company.
This article originally appeared on Recode.net.