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Half of YouTube's Traffic Is Now From Mobile

YouTube's mobile usage is on the rise.

Asa Mathat

Capping off the first evening of Code/Mobile, YouTube CEO Susan Wojcicki shared some new numbers about the video-sharing website, revealing that about 50 percent of views are coming from a mobile phone or tablet. The company last reported mobile views at 40 percent. “Mobile is super important. I think it’s important for every business right now,” she said. In addition to talking about YouTube’s growth, Wojcicki also discussed exploring new subscription services, with an ad-free service being one option.

This article originally appeared on Recode.net.

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