If you live in Florida and spend much time on Pandora’s streaming service, chances are you’re hearing a lot of “Rick Scott for governor” commercials. How often depends on how much you like country music.
Meanwhile, with the 2014 midterm elections just two weeks away, Pandora fans in Arkansas and North Carolina are hearing plenty about their states’ U.S. Senate races.
In an era of data-driven marketing and money rapidly shifting from old media to the Web, few companies are as favorably situated as Pandora is to take advantage of the transition, particularly when it comes to the advertising dollars that flood U.S. elections.
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This article originally appeared on Recode.net.
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