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Mobile Marketing Firm Appboy Raises $15 Million

Appboy, a company whose technology helps businesses retain the customers they attract through mobile apps, has raised $15 million in Series B funding. The investment round was led by InterWest Partners, which also was an initial backer of Marketo. Appboy Chief Executive Mark Ghermezian said brands including Urban Outfitters, Shutterfly and USA Today Sports have used the company’s technology to better understand their customers, send relevant messages and cultivate relationships with their users.

This article originally appeared on Recode.net.