Across the United States, thousands of political ads are infiltrating televisions, chasing the votes of that tiny odd bunch of Americans who will vote in the midterm elections but don't know which candidate to support. Vox's Andrew Prokop explains what the political science research has to say about whether these ads actually move votes.
Filed under:
We're bombarded with political ads every election. But do they actually work?
By
Andrew Prokop and Joss Fong