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Twitter Partners With SoundCloud, iTunes for Audio Distribution

Tracks in your timeline.

Shutterstock / Leigh Prather
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Twitter, which thought about buying SoundCloud but walked away, is partnering with the digital audio service instead. Twitter is introducing a new “Audio Card” format that will let users play some SoundCloud files on mobile devices. Last year, Twitter discussed integrating SoundCloud into its now-defunct Twitter Music app.

Also participating is Apple, which will make select iTunes tracks available via Audio Card. At the moment, that’s a very select group of one — the latest single from Foo Fighters.

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