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Social Marketing Startup Thismoment Raises $17.6 Million

The company helps brands identify and promote social media posts created by customers.

Thismoment, a San Francisco-based content marketing startup that helps brands create content for sharing to social media, has raised $17.6 million in new venture funding, according to CEO Vince Broady. The series D round was led by existing investors Sierra Ventures, Trident Capital and UMC Capital.

Thismoment, founded in 2008, focuses specifically on user-generated content, helping brands like Coca-Cola and Levi’s identify and promote social media posts created by customers. The company has now raised more than $50 million, and will use the new funding to improve its technology (locate better user generated content) and continue to expand its business internationally into Europe and Latin America, said Broady.

This article originally appeared on Recode.net.

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