clock menu more-arrow no yes

HTC's Slump Keeps, Well, Slumping in Q4

Even Iron Man has not been able to rescue the troubled Taiwan smartphone maker.

HTC’s profit missed investor estimates for the fourth time in a row, as the Taiwanese smartphone maker turned in disappointing results in the fourth quarter.

In the last three months, HTC said it earned $10 million on revenue of $1.4 billion, compared to a net income of $34 million in the same period a year ago. Analysts had expected the company to earn just over $24 million.

Part of the results were due to the sale of headphone brand Beats Electronics, which gave the company a one-time, pre-tax profit of $85 million. That allowed HTC to avoid its second quarterly loss in a row; in the previous quarter it lost $101 million.

HTC has brought on new management, has been trying to cut manufacturing costs and also launched a splashy new marketing effort starring Hollywood movie star Robert Downey Jr. for its well-received One Max device.

So far, not all of this has worked.

But its “Here’s to Change” — HTC, get it? — advertising with Downey sure does. Here’s a two-minute video that is perfectly weird:

http://www.youtube.com/watch?v=RqO2S75Nh2U

This article originally appeared on Recode.net.

Sign up for the newsletter Sign up for The Weeds

Get our essential policy newsletter delivered Fridays.