clock menu more-arrow no yes

Team Behind Donna Personal Assistant App Will Work on Yahoo Mail

Incredible Labs, the team behind the Donna personal assistant app for iPhone (which tried to seem more like a person than a computer), has been acquired by Yahoo, with many of them joining Yahoo’s communications team to work on the Yahoo Mail product. Some of the Incredible Labs team had previously worked at Yahoo, which is now buying multiple small startups per month. The Donna app is being shut down.

This article originally appeared on

Help us explore what’s working

Part of explaining the news is critically examining potential solutions to big problems. Will you support this work with a gift to Vox?