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Pinterest Adds Support for GIFs, but Not Really

Pinterest today said it now supports playable animated GIFs, which it called “maybe the greatest thing to have happened to the internet since emoticons.” But it’s only half-hearted support, as the distinctive looping format won’t autoplay on Pinterest as it does most everywhere else. Instead, the site will insert a play button. A spokeswoman explained, “It was a design decision to make browsing the grid more fluid.” Also, GIFs aren’t playable on mobile versions of Pinterest, yet.

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