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Stephen Colbert Shows Us the Future of Advertising

Or one version of it, at least: Digital product placement. They're still working some of the kinks out.

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Last last year I wrote about Mirriad, which is digitizing product placement in TV shows. Now “The Colbert Report” has covered Mirriad too.

Their version is much more entertaining. (Don’t watch the end of this with your parents, unless you and your parents are totally cool.)

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This article originally appeared on Recode.net.

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