Well-known VC Ben Horowitz, who has become a pretty prolific blogger about all things tech, including a recent piece on this site, has apparently graduated to a book author.
Now appearing on Amazon and set to debut on March 4, the new tome by the Andreessen Horowitz venture partner and entrepreneur — whom I have dubbed “the brains,” while Marc Andreessen of browser fame I call “the brawn” — is titled “The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers.”
Well, that’s certainly a mouthful, but will be, according to the description, based on his blog and will include, natch, lessons from rap, a favorite Horowitz writing technique:
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
In becoming a long-form, dead-trees scribe, Horowitz joins Silicon Valley authors like leaning-in-to-a-bestseller Facebook COO Sheryl Sandberg and another uber-VC, Reid Hoffman.
Not known until now, rapper Nas is going to do the Q&A with Ben at the SXSW conference in Austin on March 9.
This article originally appeared on Recode.net.