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Ant UK posted Adding PDFs to a VOX post... possible? | Yesterday
At 3 UK's event yesterday I received a tiny, tiny digital press pack (aka as a memory stick.) On it are a bunch of PDFs that should be fine to share with readers (there's no privileged info as far as I can tell!) Trouble is VOX don't seem to "do" PDFs. Videos, fine. Pictures, fine. Sound, fine....
Talent Zoo posted Excerpt Taken From: "How to use Keywords in Your Web Content" | Yesterday
Last week I talked about researching your Web site’s visibility by running searches on you business and company using various search engines. In this search you were looking for keywords… the words most commonly returned in regard to your Web site. This is foundational, and today I’m going to...
Talent Zoo posted Excerpt Taken From: "Surveys Can Help You Determine Your PR Angle"....... | Yesterday
There are a variety of ways you can work with a client to determine the best PR angle or positioning for a campaign. One way is to do an analysis of your client’s key competitors. Another way is to host focus groups or to conduct surveys. My personal opinion is that all of the above should be the...
Talent Zoo posted Excerpt Taken From: "Who still reads Print Ads? Surprise, Surprise"... | 2 days ago
You may think it’s your grandfather or your father. But try asking your college-going younger brother. A recent study found that college students are addicted to college newspapers. I found this was true in my own research as well. Mainstream newspaper readership is declining everywhere, and yet...
