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Will King posted King of Shaves Azor Is Changing The Face Of Shaving (And Saving) For Better. Forever. | Oct 8, 2009
Wow - what a day. Many, many thanks for the emails and tweets I've received today following the publication of the article on over-priced replacement blades in today's Daily Mail (not ours, I hasten to add - you can currently buy 8 replacement (yes replacement) Azor cartridges for just £4.88 - and...
Will King posted King of Shaves Azor Hits Record Weekly Sales, Shaveolution TV Advert Widely Praised. | Oct 8, 2009
In just the past week, we sold nearly 30,000 Azor razors complete with 3 Endurium cartridges and nigh on 80,000 Endurium replacement cartridges (each cartridge lasts 3-4 weeks) - a remarkable 240,000 weeks worth of King of Shaves shaving! And this against huge, HUGE promotional activity by Gillette,...
Will King posted King of Shaves Welcomes Price Drop Move by Asda on Gillette Products | Oct 8, 2009
When we launched the King of Shaves Azor last year in the UK, I was adamant that our shave should not cost a ransom. We decided to fairly price our Azor system razor at just £4.88 (for a handle & 3 replacement Endurium cartridges) and sell replacement blades at £4.88 for 4 and £9.49 for 8. Back...
Will King posted King of Shaves Azor Aims To Do To the Razor Market What Apple iPhone Did in Mobile Market... | Aug 5, 2009
King of Shaves Azor, the iPhone of System Razors Hits The Big Apple, USA. Hot on the heels of our King of Shaves Azor launches in Japan and Brazil, our market disrupting King of Shaves Azor is now on sale at Duane Reade drugstores throughout New York, marking Phase 1 of our US launch strategy. The...
