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As video cameras and still cameras become smaller and easier to use, we find ourselves in a world of novice video and photo editors who immediately jump into their editing programs telling themselves it can’t be that hard to do. While the basic editing of a photo slideshow to DVD is not rocket...
You know you’re in trouble when your client: - makes every decision by committee - the more insignificant the decision, the longer you wait for one - says nothing - says too much and still says nothing - use the word “irregardless”… a lot! - wants you to use a font with lower case “i”s...
What is this brand? Icon of the 20th century A worldwide marketing phenomenon used to sell everything from booze to T-shirts to mugs to bikinis Image represents socialist ideals but is used for capitalist purposes ………………… The one and only Che Guevara, who would have celebrated his 80th...
Now… this is cool. Recently in Germany, the company Cinescent used their technology in theaters. Imagine this. You’re hanging out waiting for your movie to start and you’re watching all those ads that come on before the previews. You see an ad that is simply a beach scene with no VO but all of...
Beer has long been associated to be the first drink that spectators would ask from people and from all indications, it is hard to imagine a sporting event such as the Daytona 500 or even Major League Baseball without them. The advertising and promotions that they get from it is certainly something...
Locally, I see a ton of personal vehicles used for the purpose of advertising. And trust me, companies will pay because your car will reach exposure beyond possible outlets a local company may be able to go. Unfortunately, since I was driving myself, I didn’t get a picture of the exact car that I...
Almost. Patrick Kirk (PK) Gillock is not the seventh son of the seventh son of the seventh son of the seventh son of the fabled art director who first put a client’s logo in the lower right-hand corner of the spread (only to be told by the client to move it back to the center of the page and make...
There is no doubt that online marketing and content are heavily influenced by social media. When you create content specifically for the purpose of popularity on social sites, well, the results can boost your traffic enormously! Here are some tips for popular Social Media tools, that if properly...
Traditional press kits are quickly becoming a thing of the past, especially since most journalists now prefer the least amount of tangible press kits. Journalists now would prefer to bookmark a company’s website page for reference as oppose to collecting and archiving tons of press kits. For this...
From time to time Hollywood puts out video games based on movies. They range from Shrek, to GoldenEye to every comic book imaginable. Then, in the past decade or so, primetime television shows (not including cartoons or game shows) decided, “Hey we can do that too!” with the release of brand...
One of my fellow neighbours shared a presentation that that I absolutely love and want to continue sharing with the rest of the world. The presentation simply conveys what social media is all about. It takes all the fabulous thinking from Cluetrain Manifesto and culminates it into an...
SEO is leaving its roots behind. It’s not an “in-the-know,” esoteric discipline. Fewer and fewer people are wrinkling their foreheads and saying “What?” when it’s mentioned. It’s now front-of-mind and on the tip of the tongue for a much larger group of business and marketing...
“When the power of love overcomes the love of power, the world will know peace” - Sir Chimhoy Ghose. Every now and then a friend of mine from the other side of the world sends me a link of an item that moved him or her, that link sparked something with in them and they choose to take the time...
In my continuing evolution as a Graphic Designer, I’m discovering the many diverse angles and possibilities in the field of Marketing and Advertising. There is a major misconception in what Marketing and Advertising is–many (including myself at one point) think that Marketing and Advertising are...
Now I am about to present an idea that in order to comprehend will require a large degree of understanding and an open mind: proper communication skills can lead a public relations specialist to many successful encounters with the public, and with an employer. Communication. What a novel idea! In a...
The best way to hit your target audience is to know what they want to see. At least this is what this new technological billboard from Japan aims to accomplish for people who will be checking out their new way of showing billboard ads. Imagine a 50 inch plasma TV that will.............................
Recently, the marketing geniuses over at Cardo Systems admitted to fabricating the videos on YouTube that showed people from around the world popping popcorn by surrounding the kernels with their cell phones. These videos were some of the most popular around the Internet and spawned a whole series...
Are you thinking of effective designs to match your postcard marketing tricks? If you have the extra bucks, you might as well go find the service of the highest paid actors these days. Anyway, they wouldn’t attain that for no good reason, right? We’ve all heard about the babes, it is Reese...
In case you’ve been in a deep coma or someplace in the third world where newspapers and the internet are as hard to come by as lunar eclipses, the 2008 Presidential election will be remembered for a lot of obvious reason and one them for me is Barack Obama’s call-to-action “Change We Can...
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