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Going Green with Digital Promotions

Along with helping the environment by reducing waste, digital promotions have a positive impact on another important green: money. Because they are delivered through a promo code and URL, they can be printed in-pack, on-pack or distributed virtually via email, practically eliminating...

In FOCUS: Green Marketing

If there’s yet another case to be made for digital promotions, the green theme is it. The environment is on everyone’s mind these days – and companies across the board are scrambling to incorporate eco-friendly policies, develop green products and launch green marketing strategies. With so...

Measuring the Success of a Digital Promotion

As with any marketing initiative, ROI is a critical component of a digital entertainment promotion. Without having a solid understanding of how the promotion performed, it is impossible to determine the most business-savvy course for the future. The key, however, is using the right measure to...

PROMOTION SPOTLIGHT: Encore uses digital incentives to connect educational software with youth

For the second year in a row, Encore, a leading publisher of education and game software for the PC market, is using ringtones, mobile games and wallpaper images to get students studying with its Advantage Education software. The latest mobile content promotions, which kicked off May 1st, is being...

In FOCUS: Theme-Based Promotions

Part of the power of digital entertainment incentives is that they can be custom-tailored around a specific theme or idea, providing a fun, innovative way to connect with consumers and motivate them to act. The content in our digital music and mobile content libraries can be segmented however you...

Eidos/PC to offer Exclusive Tomb Raider: Underworld Content for Promotional Use

Working in conjunction with Promotional Currency, Eidos is offering exclusive digital content from its upcoming Tomb Raider: Underworld™ game to brands interested in using the content in promotional campaigns. The much anticipated action and adventure game, which will work on Xbox 360,...

GAMING PROMOTIONS

Below are a few examples of how both game manufacturers and retailers have used digital incentives to connect with gamers and drive more game sales. To view the promotion landing pages, just click on the links below. Total Overdose GameStop Kane & Lynch: Dead Men Promotional Currency offers so many...

Leveraging the Power of the Gaming World Through Promotions

It takes only a quick scan of the long list of magazines and blogs devoted to video games to understand the power that the gaming industry wields. According to consulting firm Pricewaterhouse, the size of the U.S. gaming market is set to exceed the music market this year; and the global gaming...

Promotion Spotlight: Sara Lee Uses Promotional Risk Coverage to Launch Nationwide Free Bread Offer

Sara Lee was looking to increase household penetration and build brand awareness for its Soft and Smooth Bread brand. And with the economy tight and food prices soaring, offering millions of consumers a coupon good for a free loaf seemed like a sure way to accomplish the goal. At the same time,...

TOMB RAIDER UNDERWORLD LICENSING UPDATE

Capitalize on the gaming craze by offering consumers exclusive music, ringtones and images from Tomb Raider Underworld, the much-anticipated action and adventure video game sequel by Eidos Interactive. Tomb Raider Underworld is scheduled to hit stores in late November to correlate with the holiday...

Mobile Media: PlayPhone

PlayPhone is a leading global mobile media company present in more than 20 countries throughout North America, Europe, Asia and Latin America. As PlayPhone’s exclusive digital entertainment promotions partner, we are able to leverage PlayPhone’s expertise and partnerships to deliver unique...

Digital Music: PureTracks

Unlike other music platforms that were built with a retail focus, Puretracks was developed with promotions in mind. As such, the Toronto-based music provider offers numerous services to meet the unique needs of the brands and retailers we serve. * Branded Landing Pages: All Puretracks music...

PC President Barry Schaffer to Speak at Digital Music Forum October 3

Interested in learning how the promotions business model is changing the face of the music industry? PC President Barry Schaffer will join other panelists at the Digital Music Forum in LA to present emerging business models that are shaping the future of the music industry. Schaffer will provide a...

DIGITAL INCENTIVES PLATFORMS: THE DIFFERENTIATORS

When it comes to digital music and mobile entertainment promotions, all platforms are not created equal. In fact, the service offerings and capabilities from one digital content provider to the next are so different that merely suggesting that there are differences is a gross understatement. It’s...

PROMOTION SPOTLIGHT: RBC(R)Uses Promotional Risk Coverage to Offer Customers Chance at Big Cash Priz

Canadians may be ensuring that they receive a mortgage loan if they stop by a RBC(R) Royal Bank of Canada branch location this spring and talk with a mortgage specialist. It’s also the chance to win $250,000 toward a dream home that is motivating many of them to act. For the second year in a row,...

In FOCUS: Why Mobile Content Promotions Are the Right Call

According to the CTIA-Wireless Association, more than 256 million Americans now subscribe to a cellular-phone service, up from only 55 million subscribers in 1997. This puts the current U.S. penetration rate at nearly 85 percent. When it comes to Latinos, over 80% now own mobile devices and are even...

PURETRACKS TO LAUNCH LATIN MUSIC STORE

Puretracks is unveiling a comprehensive new Latin music store this month to serve the diverse, fast-growing U.S. Latino market. And thanks to the exclusive U.S. digital promotions partnership Promotional Currency enjoys with Puretracks, we are able to offer the new music platform to brands and...

LATINO DEMOGRAPHICS

Below are statistics regarding the U.S. Latino population provided by the U.S. Census Bureau. * Largest minority population in U.S. (44.3 million as of July 1, 2006) * $1 trillion estimated annual spending power by 2010 * Largest % of young people: 34% under age of 18, more than one-half under age...

LATINO INTERNET STATS

As a percentage base, Latinos still lag behind African Americans and whites in terms of their Internet use. A March 2007 study by Pew Hispanic Center reported that 67% of Latinos, compared to 77% of African Americans, and 86% of whites age 18-29 use the Internet. For the 30-41 age group, the...