Thursday, July 24, 2014

Are you a jerk to people with disabilities without even knowing it?

Alex Brooker provides color-commentary on this unfortunate fellow, who feels a need to bend down to talk to a wheelchair user. Photo courtesy of Scope.

People with disabilities are the targets of a shocking amount of outright cruelty; the rate of violent assault against people with disabilities is triple that for the non-disabled. But even more common are everyday indignities borne more out of ignorance than malice: hearing people trying to talk to deaf people by talking very loudly and slowly, non-wheelchair users leaning forward to talk to wheelchair users, etc.

With that in mind, Scope, a British group which advocates for people with disabilities, has partnered with the advertising firm Grey London and TV presenter Alex Brooker to make a clever series of ads meant to help non-disabled people avoid being awkward (and, you know, actively offensive) when interacting with people with disabilities. They also devised a quiz to test if you learned literally anything at all from the campaign (pro tip: if you're trying to chat up a woman who uses a wheelchair, the correct move is not "ask her what medal she won in the Paralympics").

One thing the videos don't really cover is language; the National Center on Disability and Journalism has a great guide walking through what terms to use ("person with disabilities," "wheelchair user," "non-disabled," etc.) and avoid ("disabled person," "wheelchair-bound," "able-bodied," etc.).

Hat-tip to David Griner at AdWeek.

Read This

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.